This event underscores IAEE’s commitment to equipping professionals in specialized sectors with the knowledge and tools needed to excel.
Powered by CEIR research, the IAEE Healthcare Forum is designed to empower show organizers and exhibit sales professionals operating in the healthcare sector by providing tailored insights, industry expertise, and cutting-edge solutions to navigate the evolving landscape of medical meetings and exhibitions.
By participating in the IAEE Healthcare Forum, attendees will be better equipped to create impactful, compliant, and innovative health care exhibitions that drive value for both organizers and stakeholders.
Welcome and Introductions
Benchmark Your Way to Success: Leveraging CEIR Insights to Transform Your Healthcare Event
Presenter: Carrie Schultz
Carrie Schultz
CSG Vice President, Strategy & Client Services
CSG Creative
Carrie serves as Vice President of Strategy & Client Service at CSG Creative, where she has been an agency leader for more than 26 years. She partners closely with clients to shape smart, integrated marketing strategies that drive growth and strengthen brands.
With deep experience across full-funnel campaigns, digital marketing and content strategy, Carrie takes a collaborative, hands-on approach, working alongside clients and internal teams to turn ideas into clear, actionable plans.
Known for her industry knowledge, she ensures each initiative is thoughtful, well-executed and aligned with long-term goals.
Benchmark Your Way to Success: Leveraging CEIR Insights to Transform Your Healthcare Event
Healthcare event organizers face similar challenges but often approach them differently. What can we learn from one another?
Join us for an engaging, working session where findings from CEIR’s Healthcare Benchmarking Study will serve as a starting point for a facilitated led peer to peer discussion.
You’ll connect with fellow professionals to share proven strategies, uncover what’s truly working, and pinpoint one or two strategic shifts that can take your event’s performance to the next level in the year ahead.
If you are responsible for revenue growth, exhibitor retention, or overall event strategy, this session will help you translate benchmarking insights into concrete next steps for your next show cycle.
Come ready to contribute your own metrics and strategies—let’s learn and lead together!
Presenter: Carrie Schultz, CSG Vice President, Strategy & Client Services, CSG Creative
Healthcare Table Talk Insights
Healthcare Table Talk Insights
Join your peers in these interactive roundtable discussions designed to foster open dialogue, share best practices, and collaboratively address the unique challenges of producing exhibitions in the healthcare sector. These sessions provide a valuable opportunity to exchange insights, problem-solve common issues, and build a community of support among healthcare association professionals.
Topics will include:
Quick Break
Navigating Accreditation and Compliance in Healthcare Meetings and Exhibitions
Presenter: Michael Varlotta, CCEP, HMCC
Michael Varlotta, CCEP, HMCC
President & CEO
MLVII Associates
Michael’s career in Bio Pharm spans for over 29 years in compliance, medical education, and operations as part of medical affairs and marketing. Currently Michael is President/CEO of MLVII Associates, a company helping Pharma address issues and concerns with all aspects of compliance including FFS activities as well as KOL engagement and MRL/PRC. He is consulting for and has consulted for many large and small pharma companies as well as 3rd party pharma suppliers.
During his 23-year tenure at JnJ he led multiple compliance policy updates and operationalizing transparency for J&J. He harmonized policies and procedures for the pharma and device sectors of J&J including fee schedules, tiering of KOL’s, SOPs for travel policies and procedures for food and beverage. He led a cross-pharma team focused on speaker programs, ad boards and conventions. He has also developed a streamline process and state of the art system for grant, advisory boards and speaker bureaus while increasing both internal and external customer satisfaction with the process.
He earned his greenbelt by establishing root cause of MRL/PRC delays and developed processes and policy to improve timing. Michael always stays on top of the most recent positions and statements by regulating bodies and is proactive at making change.
He is known to be independent-minded, pioneering, passionate and inherently practical, looks for ways to drive change and efficiencies. Moves forward with a sense of confidence, commitment, compliance, and competence. Problems and processes are organized and simplified. Values guided, with a reputation for being ethical, responsible, and accountable while working hard to optimize opportunities.
Michael also has extensive experience in brand marketing and sales with direct responsibility for more than 3 launches and participated as a senior member on dozens of other launches. He is a Certified Compliance and Ethics Professional (CCEP) and has his Healthcare Meeting Compliance Certificate (HMCC).
Navigating Accreditation and Compliance in Healthcare Meetings and Exhibitions
Exhibiting at healthcare congresses and trade shows presents unique opportunities for pharmaceutical, biotech, and medical device companies to engage with healthcare professionals. However, these interactions occur within a highly regulated environment that requires careful coordination between marketing, medical, legal, and compliance teams.
This session will explore how regulatory guidance from organizations such as the U.S. Food and Drug Administration, the Pharmaceutical Research and Manufacturers of America (PhRMA), and AdvaMed shapes exhibit strategy, booth messaging, and onsite engagement with healthcare professionals. Attendees will gain insight into how compliance requirements influence everything from promotional claims and educational materials to booth staffing and responses to off-label questions.
Through practical examples and real-world scenarios, the session will highlight common compliance risks on the exhibit floor and provide actionable strategies for designing compliant yet impactful booth experiences. Participants will leave with a clearer understanding of how to integrate compliance early in the exhibit planning process while still achieving meaningful engagement with scientific and clinical audiences.
Identify key compliance frameworks and industry codes that govern healthcare exhibits and interactions with healthcare professionals.
Recognize common compliance risks related to promotional messaging, booth activities, and off-label inquiries during medical meetings.
Apply practical strategies for aligning marketing, medical, and compliance teams to create engaging and compliant exhibit experiences.
Presenter: Michael Varlotta, CCEP, HMCC, President and CEO, MLVII Associates – A Compliance Consulting Group
Networking Luncheon
Healthcare Table Talk Insights
Healthcare Table Talk Insights
Join your peers in these interactive roundtable discussions designed to foster open dialogue, share best practices, and collaboratively address the unique challenges of producing exhibitions in the healthcare sector. These sessions provide a valuable opportunity to exchange insights, problem-solve common issues, and build a community of support among healthcare association professionals.
Topics will include:
Legal Considerations and Risk Management for Healthcare Exhibitions
Presenter: Barbara Dunn
Barbara Dunn
Owner
Barbara Dunn Law
Barbara Dunn is a lawyer and trusted advisor to meeting professionals and trade show organizers. With more than three decades of experience,
Barbara collaborates with her clients as they navigate complex contract negotiations and finalize effective contracts for their meetings, events and trade shows.
Barbara is the owner of her own law practice, Barbara Dunn Law PLLC, following her tenure as a capital partner at the law firm of Barnes & Thornburg. Barbara can be reached at barbara@barbaradunnlaw.com
Legal Considerations and Risk Management for Healthcare Exhibitions
In the highly regulated healthcare industry, producing meetings and exhibitions requires a thorough understanding of the legal landscape and effective risk management practices. This session will equip healthcare event professionals with essential knowledge to navigate compliance challenges, mitigate risks, and protect their organizations and attendees. Participants will explore key legal considerations with compliance, contracts with vendors and exhibitors, liability concerns, and industry-specific regulatory requirements. The presentation will also provide practical strategies for developing robust risk management plans tailored to healthcare exhibitions.
Presenter: Barbara Dunn, Owner, Barbara Dunn Law
Networking Break
The Future of Healthcare Meetings and Exhibitions – Adapting to a Rapidly Changing Landscape (Panel Discussion)
As the healthcare meetings and exhibitions industry evolves at an unprecedented pace, association professionals must anticipate and adapt to new trends and challenges to remain relevant and successful. This forward-thinking panel will explore what the next 3-5 years may hold for healthcare events — from emerging innovations and technologies to shifting compliance landscapes and changing attendee expectations.
Don’t miss this opportunity to empower yourself with industry-specific knowledge, network with like-minded professionals, and gain valuable insights to propel your healthcare exhibitions to new heights.
Wrap Up & Closing Remarks
Registration Cut-Off Date: Tuesday, 26 May
Cancellations, in whole or in part, must be made in writing and may be subject to a cancellation fee. For a full refund, written cancellations must be received no later than 30 days prior to the event. Within 15-29 days, all approved refunds are subject to a $75 administrative fee. Within 14 days of the event cancellations will not be accepted and event fees will not be refunded. Send written cancellation requests to: registration@iaee.com.
Group Rate: $169 plus applicable state and local taxes
Cutoff date: Tuesday, 26 May 2026
Check-in Time: 3:00 PM
Check-Out Time: 11:00 AM
Hotel Parking:
For attendees flying into Baltimore from out of town, you will fly into the following airports. Please note, the hotel does not provide airport shuttle service.
Baltimore/Washington International Thurgood Marshall Airport (BWI)
Distance from property: 8 Miles
Phone Number: +1 410.859.7111
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Ronald Reagan Washington National Airport (DCA)
Distance from property: 32 Miles
Phone Number: +1 703.572.2700
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Washington Dulles International Airport (IAD)
Distance from property: 55 Miles
Phone Number: +1 703.417.8000
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The Live! Casino and Hotel is located in Hanover, Maryland, which is 14 miles southwest of downtown Baltimore, a drive of approximately 20-30 minutes depending on traffic.
It is situated near the Arundel Mills Mall and is a short distance from the Baltimore-Washington International Airport (BWI).
